Browsing School of Arts and Social Sciences by Author "Mudanya, Jared"
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SUSTAINABILITY OF FM RADIO STATIONS IN A COMPETITIVE ENVIRONMENT AMONG SELECTED FM RADIO STATIONS IN BUNGOMA COUNTY, KENYA
Mudanya, Jared (MMUST, 2020-08-24)As a result of the liberalization policies in the early 1990s, the broadcast media in Kenya has grown exponentially. The number of radio stations has multiplied significantly bringing with it cut throat competition among ...