Browsing by Author "Lumbasi, Geoffrey Juma"
Now showing items 1-1 of 1
-
Dynamics of Marketing Communication Platforms Used by Farmers to Access Information on Agriculture in Kakamega County, Kenya
Lumbasi, Geoffrey Juma; Anyonje, Lydia; Wakhungu, Jacob. W. (AFRICAN JOURNAL OF EMPIRICAL RESEARCH, 2023-11-30)Agriculture is fundamental to Kenya’s development as anchored in the in the Bottom-Up Economic blue print and Vision 2030. Despite the increasing promotional attempts by marketers, manufacturers and even government agencies, ...