Moderating Influence of Organizational Factors on the Relationship between Corporate Culture and Competitiveness of Dt SACCO’s in Western Region Kenya

Abstract

Purpose: To establish the moderating influence of organizational factors on the relationship between corporate culture and competitiveness of DT SACCOS in Western Region Kenya

Design/Methodology/Approach: The research design applied in the study was descriptive correlational. The study target population was a number of 146 employees of six registered DT SACCOS located in western region of Kenya. Hence, the study sample was 106 respondents. An additional 6 were interviewed on the same basis, which were 6 CEOS. Descriptive and inferential were utilized in the study.

Findings: The findings revealed that organizational factors played a great role in determining the connection between corporate culture and competitiveness of DT SACCOS in Kenya at P<0.05 significance level.

Implications/Originality/Value: The study confirmed that organizational factors meditated the relationship between corporate culture and competitiveness of DTS in the Western Region of Kenya. Finally, it was determined that the organizational factors also exhibited a significant moderating effect on the relationship of corporate culture and the competitiveness.