Browsing University Journals/ Articles by Subject "Effect, Advertising, Strategy, Performance,Construction, Material, Manufacturing, Firms"
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Effect of Advertising Strategy on Performance of Construction Material Manufacturing Firms in Uasin Gishu County, Kenya
(African Journal of Empirical Research, 2024-04-04)The construction material manufacturing firms plays a major role in the Kenyan economy, and understanding the effectiveness of advertising strategies is crucial for sustaining growth and competitiveness. The purpose of ...