| dc.description.abstract | This is a pragmatic study of call-in discourses in vernacular radio stations with a
particular focus on Vuuka FM, a radio station that broadcasts in LulogooliThe
research determined and detailed the language discourse methods used in Vuuka FM
radio station call-in talks. During a three-month period (September, October, and
November 2020), call-in talks on the Vuuka FM radio station revealed images of the
socio-cultural reality of native speakers. This link between language usage and these
portrayals was another goal of the research. Lastly, the research aimed to ascertain
how the Vuuka FM radio station's call-in discussions portray power dynamics via
language usage. The following goals served as the study's framework: to identify and
characterize the linguistic discourse strategies used by callers in the Vuuka FM radio
station's call-in conversations; to clarify the connection between language use and
the portrayal of native speakers' socio-cultural realities in these conversations; and to
ascertain the power dynamics that emerged in these call-in conversations. within the
CDA theory. The study was guided by Fairclough’s (2001) Critical Discourse
Analysis (C.D.A) approach whose tenets are the critical analysis of texts, in this case
caller texts, in terms of their manifestations of power relations through their
interpretations of discourse during call-in programmes. The study area was Vihiga
County where some of the callers of Vuuka FM resided. Purposive sampling was
employed. The study adopted a descriptive research design within the qualitative
research paradigm. Text analysis and Focus Group Discussions were the main
instruments of data collection. The call-in discourses were recorded, transcribed and
translated after which the translated texts were analysed within the CDA. A total of
384 sessions from different radio programmes were targeted each of which ran
between ten minutes to thirty minutes. A corpus of thirty sessions were purposively
sampled, transcribed and translated for analysis. The findings of the study revealed
that callers use linguistic strategies when addressing each other in call-in
programmes. Secondly, the study showed that callers used language that depicted
societal imbalance through the dominance of male talk and its resistance in women’s
talk during conversations. Thirdly, callers express diverse ideologies in their speech
based on the roles that are given to various social groups. The study's conclusions are
useful in providing insights to researchers on the use of linguistic strategies used by
callers, the manifestations of power in the discourse of callers, and the societal
evaluations of the call-in discourses in Vuuka FM radio station. They are also useful
among media practitioners and Lulogooli literacy indigenous programmes and
language researchers. | en_US |
