Browsing by Author "Kaunda, Kenneth"
Now showing items 1-2 of 2
-
Interactive Communication and Marketing Performance of Micro and Small Enterprises within Nyanza Region, Kenya
Kaunda, Kenneth; Thuo, John Kuria; Kwendo, Evans (African Journal of Empirical Research, 2023-04-27)To address the ever-changing needs of the clients, MSEs have to potentiate their one-to-one interaction with their customers as a cornerstone for their marketing performance. This is because interactive marketing courtesy ... -
INTERACTIVE MARKETING AND MARKETING PERFORMANCE OF MICRO AND SMALL ENTERPRISES IN NYANZA REGION, KENYA
Kaunda, Kenneth (2023)Currently, Interactive marketing strategies are widely recognized by marketers as key in customer acquisition. The advent of interactive marketing has been accompanied by the declining influence of passive broadcast ...