Browsing by Subject "Engel–Kollat–Blackwell, model, application, restaurant, clientele, purchase, decision-making, processes, commercial, eateries"
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An Engel–Kollat–Blackwell model application on restaurant clientele purchase decision-making processes in commercial eateries in Kakamega County, Kenya
(Research in Hospitality Management, 2024-03-07)Restaurant clientele have a task of making critical decisions concerning their choices of food and drinks. The decision-making process involves, firstly, the selection of the restaurant in which to have a meal and, secondly, ...