https://ir-library.mmust.ac.ke/xmlui/handle/123456789/38 2026-04-21T09:20:32Z 2026-04-21T09:20:32Z Manje https://ir-library.mmust.ac.ke/xmlui/handle/123456789/3520 2026-04-16T13:08:26Z 2025-11-01T00:00:00Z

ROLE OF FAITH-BASED RADIO PROGRAMMING IN STRATEGIC PEACEBUILDING DURING KENYA’S 2022 GENERAL ELECTIONS Manje This study aimed to establish the role of faith-based radio programming in strategic peacebuilding during Kenya’s 2022 general elections. Specifically, the study aimed to: determine the existing faith-based radio programs aired and their effectiveness in strategic peacebuilding; examine the thematic focus of peace messages disseminated by faith-based radio stations; establish the role of editorial policies of faith-based radio stations in strategic peacebuilding, and; investigate the challenges faced by faith-based radio stations in strategic peacebuilding, all with a focus on Kenya’s 2022 general elections. The study was anchored on the tenets of the peace journalism theory, the libertarian theory of mass media, and the social responsibility theory of mass media, and it adopted a pragmatist research philosophy. A mixed methods research approach, dominantly integrating qualitative procedures and embedding quantitative techniques was adopted. The study applied the concurrent embedded mixed methods design where the primary method was qualitative, while the embedded/secondary method was quantitative, to support and enrich the findings. Qualitative data were collected using in-depth interviews, focus group discussions, a key informant interview, and a semi-structured questionnaire. A quantitative approach was only used to provide descriptive statistics such as frequencies, percentages, and counts. Purposive sampling was used to select seven faith-based radio stations, as well as the sample size of one hundred and nineteen (119) respondents comprising program directors, presenters, producers, and listeners. Results were presented using a combination of narratives, graphs, charts and tables. The study found out that faith based radio programming played a vital role in promoting peace during Kenya’s 2022 general elections. By drawing on religion’s moral authority, community trust, and wide listenership, these stations discouraged inflammatory rhetoric and encouraged dialogue and reconciliation. Although faith-based radio effectively combines spiritual guidance with civic education, its contribution remains under recognized in policy and academic discussions. Persistent challenges such as financial constraints, political bias, and limited government support hinder its full potential. Greater recognition, regulatory support, and journalist training are essential to strengthen its role in strategic peacebuilding during elections.

2025-11-01T00:00:00Z CHEBUNET, PHILIP KIPROTICH https://ir-library.mmust.ac.ke/xmlui/handle/123456789/3514 2026-04-16T12:49:55Z 2025-03-01T00:00:00Z

STRUCTURE AND CONTENT OF FM RADIO TALK SHOWS AND THEIR EFFECTS ON COMMUNICATION OF UNIVERSITY STUDENTS IN ELDORET TOWN, KENYA CHEBUNET, PHILIP KIPROTICH The majority of the consumers of radio stations’ programming are the youth, most of whom are students in high schools, colleges, and universities. Therefore, the main objective of this study was to examine the structure and content of FM radio talk shows and their effects on communication of university students in Eldoret Town, Kenya. The objectives of the study were to examine the structure of FM radio talk shows listened by university students in Eldoret Town, to determine the communication strategies employed in presenting radio talk shows as listened by university students in Eldoret Town, to determine the factors that influence the choice of FM talk shows by university students in Eldoret town, and to examine the influence of FM radio talk shows on university students’ ways of communicating. The study utilized a mixed method research approach that made use of both quantitative and qualitative methods of data collection and analysis. It was guided by the Uses and Gratification Theory. The target population of the study were students from university campuses within Eldoret, and the sample size was 300. The researcher adopted a stratified sampling and simple random sampling technique to arrive at the sample that would best fit or present the intended purpose of the research. Data was collected using a questionnaire and Focus Group Discussion. The collected data was analyzed using descriptive statistical techniques that included frequencies, percentages. The data was then presented using tables, pie charts, and bar graphs. Qualitative data was analyzed thematically. The study findings revealed that Structure of FM radio talk shows have a positive and significant effect on FM Radio Talk Shows on Communication of University Students (β1=0.129, p=0.010). Communication strategies employed had a positive and significant effect on FM Radio talk shows on communication of university Students (β2=0.169, p=0.012). Factors that influence the choice of FM talk shows was found to have a positive and significant effect on FM Radio Talk Shows on communication of university students (β3=0.282, p=0.000). Influence of FM radio talk shows was found to have a positive and significant effect on FM Radio Talk shows on communication of University Students (β4=0.309, p=0.000). The study concluded that FM radio talk shows in Eldoret Town have a consistent format but vary in their approaches and guest selection. Effective communication strategies are important in engaging university students. Factors beyond music preference influence the choice of FM talk shows among university students. The study recommended that radio stations targeting university students should create a balanced format that includes a mix of content and segments, incorporate audience participation and diverse perspectives, and feature knowledgeable hosts and high-quality guests. Radio talk show presenters should analyze their audience effectively and employ communication strategies that foster engagement, such as active listening and utilizing multiple modes of communication. Radio stations should consider factors beyond music preference when designing their programming schedules, such as content relevance, interactivity, and convenient timing.

2025-03-01T00:00:00Z ORIKO, ROSE https://ir-library.mmust.ac.ke/xmlui/handle/123456789/3510 2026-04-16T12:41:35Z 2025-10-01T00:00:00Z

REPRESENTATIONS OF YOUTH SUBALTERNITY IN SELECTED KENYAN SPOKEN WORD POETRY ORIKO, ROSE This study examines how selected Kenyan spoken word poets give voice to the concerns of the youth. It explores how the youth use spoken word poetry to confront stereotypes of young people by trying to reach the broader listening public through politically and socially relevant poems. The study is guided by the following objectives: to explicate factors that make spoken word poetry more accessible and easily appropriated by subaltern groups amplifying the performance of their experiences; to investigate the recurring themes highlighting the fluidity of subaltern identities amongst Kenyan youths revealing resistance, and; to interrogate spoken word’s poetic dialogic conversations woven with other voices, enriching meaning within existing canons. The study analyses the works of selected spoken word poets examining how formal, stylistic, and performance techniques chosen by the selected artists facilitate the representation of the realities of Kenyan youth. To this end, the form of the text is read through the lens of formalism, the concept of literariness by Jakobson to articulate the experiences of young people and to offer resistance. While the thematic issues are analyzed by Spivak’s concept of subalternity to inform how young people navigate limitations imposed on them. Bakhtin’s concept of dialogism creates spaces of resistance and collective identity formation. The study uses qualitative research approaches to gather textual data from the selected texts. Therefore, the paradigms, methods and other methodological considerations are in line with qualitative methods. The significance of this study lies in its ability to raise awareness of a genre that can be used as a tool for pedagogy and adopted by the youth for talent promotion, making fascinating interventions in the study of spoken word as an art form and the way it is interpreted. It significantly contributes to knowledge about how cultural, creative industries can promote youth economic empowerment, hence informing policy in this area on county and national level and promotion activities targeting the youths. The study found out that spoken word poetry provides a vital platform for Kenyan youth to articulate their subaltern experiences, challenge dominant discourses, and envision alternative futures.

2025-10-01T00:00:00Z Masibo, Carolyne Nakhumicha https://ir-library.mmust.ac.ke/xmlui/handle/123456789/3508 2026-04-16T12:36:48Z 2025-09-01T00:00:00Z

RELATIONSHIP BETWEEN GENDER-BASED VIOLENCE AND STUDENTS’ TEST SCORES IN PUBLIC SECONDARY SCHOOLS IN BUNGOMA COUNTY, KENYA Masibo, Carolyne Nakhumicha Research on Gender Based Violence (GBV) in Kenya among school-going students has mainly dwelt on the negative consequences of violence as opposed to the effects on internal test scores. This research aimed at investigating the relationship between gender-based violence and the test scores of students in public secondary schools in Bungoma County. The objectives were; to establish the relationship between physical forms of gender-based violence and students’ test scores in public secondary schools in Bungoma County; to determine the relationship between sexual forms of gender-based violence and students’ test scores in public secondary schools in Bungoma County; to examine the relationship between psychological forms of gender-based violence and students’ test scores in public secondary schools in Bungoma County and to assess the effectiveness of the policy frameworks on gender-based violence in public secondary schools in Bungoma County. The research was grounded on Social Feminism theory and Resilience theory.The research design used was correlational, and the sampling was stratified random, where 184 secondary schools were chosen out of 342. A sample of 1,104 students was determined in the target population of 250,000 through a simple random sampling to be involved in the study. Purposive sampling was utilized to select 184 heads of Guidance and Counseling teachers, 3 Sub-County Directors of Education,13 GBV survivors and one County Woman Representative. Information gathering was done through questionnaires, interviews, and analysis of documents. The students were offered questionnaires face-to-face, thus the researcher could make the instructions understandable and answer any questions or concerns that arose. The pilot study was conducted in one of the sub-county mixed day secondary schools in Bungoma County, which was not included in the main study.Reliability of the research instruments was checked using the Cronbach's Alpha coefficient. Qualitative and quantitative research methods were employed, and quantitative data were analyzed using descriptive and inferential statistics. Descriptive statistics involved bar charts and pie charts, whereas inferential statistics involved Pearson Product-Moment Correlation and analysis of variance (ANOVA).Interviews and document reviews were used as qualitative data collection methods; therefore, the data were discussed with the help of the theme and discourse analysis and presented in the form of narratives and quotations. Data analysis was done using SPSS version 26. A statistically significant but weak negative correlation was observed between physical assault and academic performance (r = –.074, p = .043). This suggests that increased experiences of physical assault are modestly associated with lower academic outcomes. The Pearson correlation coefficient for sexual GBV was -0.45, which showed a moderate negative correlation between test scores and sexual violence. This implied that the more the frequency of sexual violence, the lower the test scores.The Pearson correlation coefficient between psychological violence and academic outcomes was -0.076 with a significance level of 0.037, implying a weak adverse effect which meant that students who were victims of psychological violence were likely to record low scores in tests. The research concluded that GBV in Bungoma County in the public secondary schools has a negative impact on the performance of the students. Based on these results, it is further suggested that the schools and policymakers need to intensify their efforts to prevent and report gender-based violence, improve counseling and psychosocial assistance to victims, and fully implement the national policies on gender-based violence to enable the learners to have a safer and more conducive learning environment.

2025-09-01T00:00:00Z