Browsing PhD Theses/ Dissertations by Author "Kaunda, Kenneth"
Now showing items 1-1 of 1
-
INTERACTIVE MARKETING AND MARKETING PERFORMANCE OF MICRO AND SMALL ENTERPRISES IN NYANZA REGION, KENYA
Kaunda, Kenneth (2023)Currently, Interactive marketing strategies are widely recognized by marketers as key in customer acquisition. The advent of interactive marketing has been accompanied by the declining influence of passive broadcast ...