Browsing School of Arts and Social Sciences by Title
Now showing items 32-36 of 36
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SUSTAINABILITY OF FM RADIO STATIONS IN A COMPETITIVE ENVIRONMENT AMONG SELECTED FM RADIO STATIONS IN BUNGOMA COUNTY, KENYA
(MMUST, 2020-08-24)As a result of the liberalization policies in the early 1990s, the broadcast media in Kenya has grown exponentially. The number of radio stations has multiplied significantly bringing with it cut throat competition among ... -
UTILIZATION OF SOCIAL MEDIA IN UNIVERSITY STUDENTS’ELECTIONS IN KENYA
(MMUST, 2020-11-02)Several studies have been carried out on the role of social media in political democratization where most of the mbased on national elections in different countries.However,little attention ... -
VERNACULAR FM RADIOAS A TOOL FOR COMMUNICATING CULTURAL VALUES: A CASE OF MURANG’A COUNTY, KENYA
(MMUST, 2020-10-12)Currently, numerous FM stations have mushroomed in Kenya, many of them using vernacular languages in their broadcast. The radio programmescover a variety of topics including politics, business, relationships, ... -
VERNACULAR FM RADIOAS A TOOL FOR COMMUNICATING CULTURAL VALUES: A CASE OF MURANG’A COUNTY, KENYA
(MMUST, 2020-10-05)Currently, numerous FM stations have mushroomed in Kenya, many of them using vernacular languages in their broadcast. The radio programmescover a variety of topics including politics, business, relationships, ...