Search
Now showing items 1-1 of 1
SUSTAINABILITY OF FM RADIO STATIONS IN A COMPETITIVE ENVIRONMENT AMONG SELECTED FM RADIO STATIONS IN BUNGOMA COUNTY, KENYA
(MMUST, 2020-08-24)
As a result of the liberalization policies in the early 1990s, the broadcast media in Kenya
has grown exponentially. The number of radio stations has multiplied significantly
bringing with it cut throat competition among ...