Browsing School of Business and Economics by Author "Mbirira, Simiyu Bramwel"
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CORPORATE CULTURE AND PERFORMANCE OF KENYA COMMERCIAL BANK
Mbirira, Simiyu Bramwel (2023)various restructuring processes such as “moving from good to great” positioning strategy rebranding tactic, value concerns and behavior reassessment. These restructuring strategies are meant to place the financial ...