| dc.description.abstract | Over the last ten years, KCB Bank- Kenya management has initiated various strategies
meant to position the financial institution as the market leader in the Banking industry
not only in Kenya but also yarning to become a Pan African Bank. Indeed, KCB Bank
Kenya has demonstrated strength in branch network accounting for 359 branches, an
asset base of Ksh 1.1 trillion as at 2021 financial results as well as significant market
share command of 22.5 million customers. However, the human effort applied in
explaining the milestone achievements cannot go unnoticed especially the corporate
culture of the bank employees operationalized along involvement culture, consistency,
adaptability and mission cultures. Therefore, the objective of this thesis was to
interrogate the implication of corporate culture on the performance of KCB Bank
Kenya. The thesis employed qualitative and quantitative research design. It targeted 316
employees and sampled 177. Qualitative data was analyzed by use of descriptive
statistics such as total score, percentages, and frequencies. Quantitative data was
analyzed by use of pearson correlation and regression analysis. Primary data was
collected using structured questionnaire and interview guide targeting senior
management and workers representatives. Data was analyzed using pearson correlation
and regression analysis. The finding was that corporate culture, had a positive and
significant effect on the performance of KCB Bank, Kenya. There were positive and
significant correlations between performance and involvement culture (r=0.584,
p<0.01), consistency culture (r=0.541, p<0.01), adaptability culture (r=0.566, p<0.01),
mission Culture (r=0.576, p<0.01) and organization factors (r=0.517, p<0.05). The
findings suggest that a combination of cultural attributes and effective organizational
factors plays a crucial role in determining an organization's performance. Based on the
findings, the paper recommends that there should be relevant activities undertaken
by the Bank to promote corporate culture because it has a positive influence on the
performance of the bank; and that organizations should consistently apply the
various positive aspects of corporate culture at the strategic, functional and
operational levels | en_US |
