| dc.description.abstract | Across the globe, many organizations face challenges in achieving their goals, with some even
collapsing due to these struggles. A well-designed performance management system (PMS) offers
significant benefits, particularly by enhancing employee productivity and aligning individual goals
with the broader objectives of the organization. Within media organizations, PMS aims to boost
effectiveness through structured processes, including performance planning, appraisals, ongoing
feedback, improvement plans, and rewards. However, despite having PMS in place, many media
houses continue to struggle with subpar performance. This research sought to examine the impact
of performance management on employee productivity within select media houses in western
Kenya. The study focused on four key objectives: (1) determining the influence of performance
planning on employee productivity, (2) analyzing the relationship between performance appraisals
and productivity, (3) assessing how ongoing feedback affects productivity, and (4) evaluating the
role of rewards and performance improvement plans in boosting productivity. Guided by
Reinforcement and Goal Theories, the study reviewed relevant literature aligned with these
objectives. A descriptive research design was employed, targeting five media houses in western
Kenya: Western Nyota, MagharibiTV, West TV, NyotaTV, and TandaoTV. From a total of 248
employees across these media outlets, a sample of 153 participants was selected using Slovin’s
formula, with stratified sampling classifying respondents into top, middle, and lower management
tiers. Data was collected through questionnaires, and the reliability and validity of the instrument
were carefully verified to ensure credible results. A trial run was conducted at WTV, although the
findings from this phase were not incorporated into the study. The quantitative data underwent
analysis using both descriptive and inferential statistical methods. Tables were used for data
presentation. Cronbach (Alpha –å) was employed to assess the internal reliability. Multiple
regression analysis was utilized to gauge the magnitude and direction of the connection between
the independent and dependent variables. These correlations were further subjected to significance
test to determine whether the observed correlations will be significant. A threshold of 0.05 was
established as the significance level for testing the research hypotheses. The outcomes indicated
that performance planning (β=0.127; p=0), performance appraisal (β=0.301; p=0), ongoing
feedback (β=0.191; p=0), rewards plus performance improvement plans (β=0.244; p=0) had
statistically positive and significant effects on employee productivity in the broadcast media
outlets. Consequently, the research deduced that performance management notably influenced
employee productivity within the selected media broadcasting establishments in in the western
region of Kenya. The study recommended the full adoption and use of PPs, frequent, fair and
objective, open, participatory and honest feedback be given and that effective rewards and
adoption of good cultures in the selected broadcast media outlets in western region of Kenya.
Scholars should use the study and its findings as a reference tool as it contributes new knowledge to
existing literature that performance management enhances employee productivity; relevant
government agencies should use the findings as a basis to formulate policy guidelines on PM
especially in the broadcast media sector since the findings reveal there’s a relationship between the
two. The practical implication of the findings is that PM can be used as a business strategy for
improving employee job productivity. | en_US |
