Browsing University Journals/ Articles by Author "Wanjere, Dishon M."

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    • Customization and its Influence on the Performance of International Courier Firms in Kenya 

      Mbogani, Swinfen Ananda; Kwendo, Silver E.; Wanjere, Dishon M. (AFRICAN JOURNAL OF EMPIRICAL RESEARCH, 2023-09-30)
      The primary objective of this research was to investigate the influence of customization on the performance of international courier companies operating in Kenya. The study employed a descriptive research design, utilizing ...

    • Effect of Niche Marketing on Performance of International Courier Companies in Kenya 

      Mbogani, Swinfen Ananda; Kwendo, Silver E.; Wanjere, Dishon M. (International Journal of Strategic Marketing Practice, 2023-04-15)
      Purpose: The general objective of this study was to establish the effect of niche marketing on performance of international courier companies in Kenya Methodology: The study adopted a descriptive research design using ...