Browsing Journal Articles by Author "Kaunda, Kenneth"
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Interactive Communication and Marketing Performance of Micro and Small Enterprises within Nyanza Region, Kenya
Kaunda, Kenneth; Thuo, John Kuria; Kwendo, Evans (African Journal of Empirical Research, 2023-04-27)To address the ever-changing needs of the clients, MSEs have to potentiate their one-to-one interaction with their customers as a cornerstone for their marketing performance. This is because interactive marketing courtesy ...