MMUST Digital Research Archive
Welcome to MMUST Digital Research Archive that collects, preserves, and distributes digital material to facilitate digital preservation and scholarly communication.
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Phytochemical correlation networks and synergistic insights in prostate cancer therapy: integrative profiling of four Kenyan medicinal plants
(Journal of Pharmacy & Bioresources, 2026-09-12)Prostate cancer remains a leading cause of male cancer mortality, necessitating safer, multi-targeted therapeutic approaches. This study profiled methanolic extracts of Prunus africana, Bridelia micrantha, Psidium guajava, ... -
Corporate Storytelling Tactics for Branding of Public Universities in Western Kenya
(African Quarterly Social Science Review, 2026-08-31)As competition in higher education intensifies, university branding has attracted increasing scholarly attention. Corporate storytelling has emerged as a branding strategy through which universities communicate institutional ... -
Level of Implementation of Youth Empowerment Programs in Addressing Relative Poverty: Evidence from Vihiga County, Kenya
(Journal of Policy and Development Studies, 2025-09-25)Relative poverty among youth remains persistently high in Kenya despite the proliferation of youth empowerment programs. While outcomes such as employment and income are widely documented, evidence on how implementation ... -
Women Politicians’ Political Communication Strategies in Kenya’s Digital Space: An Afrocentric Perspective
(Journal of Linguistics, Literary and Communication Studies, 2025-09-19)This study explores how Kenyan women politicians articulate and negotiate political representation within the digital public sphere. Grounded in Afrocentricity (Asante, 1980, 2003) as both a philosophical paradigm and ... -
Populist Tendencies in Kenya’s Political Representation Practice: Digital and Discursive Dimensions
(Journal of Research and Academic Writing, 2025-09-20)This study investigates how populism is enacted in the practice of online political representation in Kenya, with a focus on the role of social media as a site of political engagement and discourse. Two guiding questions ...
