| dc.description.abstract | This study set out to examine the faith-based radio programs in Kenya that were specifically designed to promote strategic peacebuilding during general elections. Employing a descriptive case study design, the research used purposive sampling to select seven faith-based radio stations: MBCI Radio, Biblia Husema Broadcasting, Radio Waumini, Sayare FM, Upendo FM, Hope FM, and Family Radio 316. Key personnel including radio presenters, program managers, and producers were also purposively selected, resulting in a total sample of 49 respondents drawn from the seven stations. Primary data was collected using key informant interview guides, focus group discussion guides, and questionnaires. Findings revealed that all the sampled stations aired dedicated programs aimed at fostering peace, targeting audiences such as the youth, general public, voters, leaders, and parents. These programs employed a variety of formats, including religious sermons, gospel music, radio dramas, interactive talk shows, and community-based youth engagements. The content focused on promoting peace and highlighting the consequences of conflict. Overall, the programs were found to be effective in advancing strategic peacebuilding. Most stations had systems in place to assess their impact, using tools such as audience feedback mechanisms, peace indicator monitoring, impact evaluations, and broadcast surveys to measure the effectiveness of their programming during the election period. | en_US |
