MMUST Digital Research Archive
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Social Media Marketing and Brand Loyalty at Safaricom Company, Kenya
(2019)Purpose: Social marketing is the design, implementation and control of programs calculated to influence the suitability of social ideas. It has been generally agreeable from many studies in the recent past that companies ... -
Effect of Stakeholder Participation in Planning on Performance of Kenyan Alcohol Manufacturing Firms
(African Journal of Empirical Research, 2023-05-05)Manufacturing companies have a direct impact on national governments and value addition at large. Manufacturing, like other sectors, has felt the effects of a variety of stakeholder engagement factors. Although many companies ... -
Supply Chain Resilience and Service Delivery of Public Health Care Facilities in Western Region Kenya
(African Journal of Empirical Research, 2023)Supply chain management is a crucial activity that entails overseeing the movement of materials from the source, throughput, to the end consumer. However, in this endeavour, there are increased instances of uncertainties, ... -
Effect of socio-economic factors on malaria prevalence in a Peri-urban setting in Vihiga County, Western Kenya Highlands
(African Health Sciences, 2024-07-11)Background: Malaria is the leading cause of mortality in sub-Saharan Africa. Objective: The study assessed the effect of socio-economic factors on high malaria prevalence in a peri-urban setting in Vihiga County, ... -
The Moderating Role of Procurement Governance on the Relationship between Supply Chain Agility and Service Delivery of the Public Health Care Sector in the County Governments of Western Region, Kenya
(International Journal of Business, Economics, and Social Development, 2023-08-18)Supply Chain Management is a crucial activity that entails overseeing the movement of materials form the source, throughput, to the end consumer. However, in this endeavour, there are increased instances of uncertainties ...